Staff Leadership

Jody Hall

Dr. Jody N. Hall

Vice President, Automotive Market, SMDI


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DR. JODY N. HALL is the vice president of the automotive market for the Steel Market Development Institute, where she is responsible for leadership of the Automotive Applications Council, a group of member steel producers, in automotive research, education and technology transfer activities. She also coordinates the steel input to the Auto/Steel Partnership (which has car company members including Fiat Chrysler, Ford and General Motors), and other steel-related consortia.

Prior to joining SMDI, Dr. Hall spent more than 30 years with General Motors, with responsibilities ranging from research and development of new materials and manufacturing processes to solving current production problems. Most recently, she served as technical integration engineer for steel applications where she was responsible for new steel applications and specifications for stamped steel body components.

Dr. Hall has received numerous professional awards including: the University Of Michigan College Of Engineering Alumni Merit Award; the Auto/Steel Partnership Instrumental Change Award; the GM Die Engineering Services Award for Leadership; the USCAR Special Recognition Award for Outstanding Contributions and the GM Chairman’s Honors Award.

She holds a Doctorate of Philosophy and Master of Science in materials science and engineering as well as a Bachelor of Science in materials & metallurgical engineering from the University of Michigan.

Mark Thimons

Mark Thimons

Vice President, Sustainability,

Steel Market Development Institute


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MARK THIMONS is responsible for overseeing the Steel Recycling Institute as well as research projects that demonstrate the life cycle advantages of steel in all markets. Focus areas include national, regional and state recycling programs and initiatives, education programs on steel recycling and sustainability topics, life cycle assessment (LCA) studies, as well as other sustainability-related initiatives relevant to the North American steel industry.

Thimons was previously Director, Construction Sustainability for SMDI. In this role, he was responsible for defining and implementing a coordinated industry sustainability program, which included outreach to steel mill experts and customer associations, as well as management of the activities of the AISI Construction Sustainability Council and the Cool Metal Roofing Coalition.

He holds a Bachelor of Science in Civil Engineering from the University of Notre Dame and a Master of Business Administration from the University of Pittsburgh. He is a registered professional engineer in Pennsylvania and a LEED accredited professional in the specialty of building design and construction. He serves on the Board of Directors of the Sustainable Buildings Industry Council and the Cool Roof Rating Council.

Robert J. Wills, P.E.

Vice President, Construction Market Development, SMDI


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ROBERT J. WILLS, P.E. is responsible for overseeing the Construction Market programs in commercial buildings, residential construction, and the transportation/infrastructure markets, as well as the AISI Construction Technical Program. He works directly with senior leadership representing the SMDI investor companies in the Construction Market program and with customer/partner associations and alliances such as the Steel Framing Alliance, Metal Roofing Alliance, The Metal Initiative, the National Steel Bridge Alliance, and the Construction Sustainability Task Group.

Mr. Wills became Vice President of Construction Market Development in 2008 following 18 years of service with the AISI Code and Standards program. His responsibilities in the codes and standards program encompassed design specifications, test methods, product specifications and installation standards related to steel in construction. He is widely recognized for his expertise in fire safety engineering, structural fire testing and performance, wind engineering, and geotechnical and foundation engineering. He was very involved in the development of the International Building Code and the NFPA 5000 Building Construction and Safety Code.

He is a member of ASTM International, the American Society of Civil Engineers (ASCE), the National Fire Protection Association (NFPA), the International Code Council (ICC), the International Organization for Standardization (ISO) and the Building Seismic Safety Council (BSSC).

Wills began his professional career as a structural design engineer for Rust International. He was later employed by the Southern Building Code Congress International as a senior engineer with responsibilities in plan review, code interpretation and education. He left that position in 1990 to join AISI as director of construction codes and standards.

Wills earned a Bachelor of Science degree in Civil Engineering from Mississippi State University, with special emphasis in structural and foundation engineering. He is a registered Professional Engineer in the State of Alabama.