Greening the World with Steel—One Car at a Time

Designing an eye-catching, affordable car with "green steel" is the challenge that AISI has put before three transportation design students at the College for Creative Studies (CCS), as part of the 20th year of the AISI/CCS Summer Internship Program. Using the world's most recycled material, the CCS students will develop steel-intensive cars that consumers will crave for their beauty, power and reduced environmental footprint.

"Our focus on recyclability strikes the perfect balance between design and function for the environmentally minded," AISI Vice President of Automotive Applications, Ron Krupitzer, said. "Today's vehicles are all about choice. The CCS students' concept designs will offer inspiration with a blend of luxury and adventure, combined with a strong message about the environmental benefits of steel."

The students will stretch their imaginations as they design three different car concepts with substance and style that boast a green philosophy with the mindset of designing safe, affordable, fuel-efficient and environmentally responsible vehicles.

With guidance from AISI steel application specialists and automotive designers, the CCS students will learn about the design and engineering potential of steel. The internship offers a unique opportunity to design a car with creativity and expression, while integrating state-of-the-art advanced high-strength steel safety technologies and environmental values. The models will be unveiled in September to senior automotive and steel company executives, as well as national automotive media. For more information, contact Deanna Lorincz.