AISI's New Steel Campaign Returns with Launch of New Fall Ad

In time for Congress' return from August recess, AISI introduced a new ad as part of the fall lineup for its New Steel Campaign. The campaign's newest ad, called "Setting the Standard," focuses on the American steel industry's environmental leadership. The ad, which has also been turned into a radio ad, highlights the fact that the American steel industry is ahead of the Kyoto greenhouse emissions goals by 240 percent. In addition, the ad also shows how the industry is developing new innovative technologies to ensure that the North American Steel industry continues to set environmental benchmarks.

"Setting the Standard" makes it clear that the North American steel industry is a world leader but, unfortunately, not all global steelmakers share this commitment. Lax environmental standards are one way some overseas steelmakers aren't shouldering their fair share. It states that "Protecting the Earth is a global responsibility that requires global solutions." Over the past 30 years the North American steel industry has invested more than $60 billion in new technologies; however, not all steelmakers are following suit.

The New Steel Campaign is designed to educate Washington policymakers about the vast improvements in America's steel sector, which is now a modern, clean, high-tech and globally competitive industry. AISI's new print and radio ads can be seen and heard throughout the Washington D.C.-Metropolitan area and online at www.steel.org. For more information, contact Nancy Gravatt.