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Steel
Industry's Clean Little Secret Launches Second Year of New
Steel Campaign
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AISI
Chairman, Lou Schorsch, CEO, flat products, Americas,
Arcelor Mittal, and AISI President and CEO, Andrew Sharkey,
kicked off AISI's 2007 New Steel Campaign with a two-day
New York City media tour in January. Top-tier business
and financial media, who influence the thinking of government
decision- makers being targeted by the campaign, were
updated on key facts about the North American steel
industry's strategic importance to America's economic
and national security, competitiveness gained through
consolidation, restructuring and innovation and its
commitment to sustainable development.
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With climate
change policy a "hot" topic on Capitol Hill, AISI
has kicked off the second year of its New Steel Campaign with
its Clean Little Secret ad. The ad highlights the fact that
steel is the most recycled material on the planet, and that
America's steel industry has already reduced emissions to
levels well below Kyoto standards.
"The
educational campaign was launched in May 2006 as America's
steel industry recognized a need to inform policymakers of
the advanced technologies and reduced environmental footprint
that characterize today's globally-competitive industry,"
AISI President and CEO Andrew G. Sharkey, III, explained.
"An underlying message of the campaign," Sharkey
said, "is this: given equal opportunity to compete, America's
steel industry can take on any steel sector in the world.
But that requires other nations to abide by the same set of
environmental rules. A premise of the campaign is that as
policymakers understand the modern profile of America's steel
industry, they can better shape sound public policy that recognizes
steel as a strategic industry to America's national and economic
security."
The 2007 New Steel Campaign will run in radio, print, transit
and online advertisements around the D.C.-metropolitan area.
New ads will be unveiled throughout the year. To view the
print and online ads from the campaign, visit www.steel.org.
For more information, contact Nancy
Gravatt.
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