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Top StoriesAISI 2006 General Meeting Focuses on Future of Steel Industry CompetitivenessClick here to see the photos of the General Meeting. On May 7-9, AISI held its 114th General Meeting in Boca Raton, Fla. in conjunction with the Metals Service Center Institute (MSCI). The meeting provided the opportunity for steel producers and service centers to strengthen relationships, share ideas and work together to improve the competitiveness of North American manufacturing. Its theme, "Focus on Competition," was carried throughout discussions of what opportunities the future holds for North American manufacturers and how we can work together to improve the competitiveness of our industry. Robin Niblett, Center for Strategic and International Studies, kicked things off at the first joint session with a provocative look at the driving forces of change in their "Seven Revolutions Initiative." Next, Steven Anderson, Credit Suisse, moderated North American steel industry CEOs in a lively discussion on the Shape of the Global Steel Industry: 2010. Dan DiMicco, Nucor Corporation, Michael Hoffman, Macsteel Service Centers USA, Bill Jones, O'Neal Steel, Lou Schorsch, Mittal Steel USA, Bud Siegel, Russel Metals Inc., John Surma, U.S. Steel Corporation, and Dave Sutherland, IPSCO Inc., discussed major trends shaping the future of the global steel industry and how producers and service centers can work together with their customers on manufacturing competitiveness issues in North America. Attendees gathered for lunch to hear Charlie Cook, political analyst for The National Journal and editor and publisher of The Cook Political Report, deliver timely remarks on a Political Update 2006 and Beyond. AISI Chairman Lou Schorsch, president and CEO of Mittal Steel USA, spoke to attendees on Tuesday morning before the awards ceremony, on the meeting's theme, "Focus on Competition." He commented on AISI's continuing mission to keep steel competitive and the material of choice, as well as keeping steel trade fair and free. Following his remarks, Schorsch recognized several individuals for their outstanding leadership. John Surma, chairman and CEO, United States Steel Corporation, received the distinguished Gary Memorial Medal, awarded by the Institute for his remarkable lifelong contributions to the North American steel industry (see related article in this issue). The Market Development Industry Leadership Award was given out for the first time to Paul Geck, senior staff technical specialist at Ford Motor Company; and to Theodorus "Dick" Bus, president of ATAS International Inc., for their significant contributions in advancing the competitive use of steel in the marketplace as a direct result of AISI Market Development initiatives in the automotive, construction and container markets (see related article in this issue). The Institute Medal was awarded to United States Steel Corporation's Mark Atkinson and Hugh Crosun, as well as Purdue University Calumet's David Roldan and Chenn Zhou for their paper "Investigation of Tuyere Nose Failures At U.S. Steel Great Lakes Works B2 Blast Furnace." Guy Ausmus of Mittal Steel USA was recognized for his role as Chairman of the Energy Committee, as was Glenn Kidd of United States Steel Corporation for his role as Chairman of the Commercial Research Committee. Several additional retiring chairmen were unable to attend, including: Andrew Black, The Timken Company, Manufacturing Committee on Rod and Bar Mills; Tom Elich, United States Steel Corporation-Gary Works, Manufacturing Committee on Metallic Coated Sheet Practices; Raymond Fryan, The Timken Company, Committee on Manufacturing Technology; Javier Hernandez Ceron, APM, S.A. de C.V. (IMSA ACERO), Manufacturing Committee on Hot Strip Mills; Dan Kruse, Mittal Steel USA, Manufacturing Committee on Metallurgy, Steelmaking and Casting; Frederick Maddalena, United States Steel Corporation-Clairton Works, Manufacturing Committee on Coke Ovens and By Products Subcommittee; Dean Macnamara, Dofasco Inc., Manufacturing Committee on Ironmaking; Nagoor "Nick" Prabhu, Mittal Steel USA, Manufacturing Committee on Refractories; David Otte, IPSCO Inc., Manufacturing Committee on Packaging, Shipping and Transportation Methods; Julie Renner, USS-POSCO Industries, Steel Packaging Council; and Donald Stanich, United States Steel Corporation-Gary Works, Manufacturing Committee on Strand Casting. Following Schorsch's speech, attendees heard from Outlook for Energy panelists, including Jim Falsettti, president, Process Energy Solutions, Paul Holtberg, director, Demand and Integration, Energy Information Administration, U.S. Department of Energy, and Scott Peterson, vice president of communications, Nuclear Energy Institute. Moderated by Guy Ausmus, manager of Energy Procurement, Mittal Steel USA, the session offered panelists' perspectives on critical energy issues for steel industry and domestic manufacturers. The meeting concluded with featured speaker Tony Blankley, editorial page editor, The Washington Times, who delivered remarks based on his newly-released book The West's Last Chance: Will We Win the Clash of Civilizations? AISI Associate Members hosted a memorable reception in the Cloister Garden of the Boca Raton Resort & Club. It provided members the opportunity to enjoy good food and company in a lovely atmosphere near the intercoastal waterway. For more information, contact Katie Gallagher. AISI Announces Launch of Campaign to Educate Policymakers about the New Face of America's Steel IndustryAt its recent AISI General Meeting in Boca Raton, Fla., AISI announced plans to launch an advocacy campaign designed to inform and educate Washington policymakers about the New steel industry's advanced technologies, environmental achievements and economic impactall reasons this industry is one of America's strategic assets. "The North American steel sector is a globally-competitive industry that has undergone a dynamic transformation in recent years," AISI Chairman Louis L. Schorsch, president and CEO, Mittal Steel USA, said. "Research shows us that there is general awareness on Capitol Hill and among opinion leaders of the steel industry's importance to our nation's economic and national security, but there is a gap in terms of the significance of that impact, and there remains limited knowledge of the advanced technologies and reduced environmental footprint that characterize today's globally-competitive industry." He referenced a 2005 Congressional Omnibus survey conducted on behalf of AISI by Harris Interactive, AISI's research firm of record. Schorsch said AISI is committed to taking that story to Members of Congress and officials throughout government, both in the federal agencies and the White House, to emphasize "that this is a vital industry, the backbone of American manufacturing and one that is vital to our nation's military. We want policymakers to recognize that having a strong domestic steel industry is important to jobs and to the economy. They need to recognize that U.S. steel industry productivity has more than tripled since the early 1980s, generating each year more than $350 billion in direct and indirect economic output," he said. "We also have a remarkable environmental story to tell," Schorsch said, "that is not yet widely known. For example, most people aren't aware that steel is by far the most recycled material in North America," he noted, "or that over the past decade, American steelmakers have reduced the energy required to produce one ton of steel by 28 percent, hand-in-hand with reducing emissions to levels well below Kyoto standards. We plan to more aggressively get these facts before lawmakers and regulators so that they can develop sound public policy based on a thorough understanding of America's steel sector." Schorsch said that along with Harris Interactive, AISI's other partner for the campaign is Blue Worldwide, the advertising subsidiary of Edelman. It is envisioned as a multi-year campaign, Schorsch said. For more information, contact Katie Gallagher.
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STAFF
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Barry
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AISI instituted its new Market Development Industry Leadership Award at the General Meeting. The award recognizes individuals who have made significant contributions in advancing the competitive use of steel in the marketplace as a direct result of AISI Market Development initiatives in the automotive, construction and container markets.
"The individuals recognized with the Market Development Industry Leadership Award have demonstrated outstanding commitment and leadership in implementing the objectives of AISI Market Development programs in the marketplace and within their companies," said David C. Jeanes, AISI senior vice president of market development. "We have long recognized and credited the critical role that customer partnerships play in the success of our programs. Customer involvement is essential to the timely implementation of new steel products and design technologies. This new leadership award provides an opportunity to give special industry recognition to our customer partners."
And the Winners
Are
..
The award was presented to two individuals: Paul Geck, senior staff technical
specialist at Ford Motor Company; and to Theodorus "Dick" Bus,
president of ATAS International Inc., during a ceremony held during AISI's
General Meeting.
Paul Geck
From 1999 to 2003, Geck served as program manager for IMPACT (Improved
Materials and Powertrain Architectures for 21st Century Trucks), a joint
project between AISI, Ford and the U.S. Army to develop strategies for
reduced weight, enhanced performance, improved mobility and increased
fuel economy of tactical trucks. The IMPACT program resulted in over 200
technologies for optimizing automotive steel structures and demonstrated
a 25% weight reduction using steel technology. It became clear through
the program that advanced high-strength steels delivered the durability,
weight savings and cost savings that Ford needed for its own fleet of
F-series trucks. Today, Ford Motor Company uses 60% of the IMPACT technologies
in all Ford vehicles.
In addition to his leadership in the IMPACT program, Geck has been instrumental
in leading Ford's support of the Auto/Steel Partnership (A/SP), an international
association of the largest North American automotive companies and major
sheet steel producers that pursues research, validation and education
critical to both industries.
"Paul Geck is
single-handedly responsible for the new pro-steel agenda at Ford,"
said Ron Krupitzer, vice president of automotive applications for AISI.
"His understanding of advanced high-strength
steel technologies and commitment to steel as the material of choice in
automotive design have moved steel from the back of the pack in terms
of design solutions to the front of the line in the automotive industry."
Theodorus (Dick) A. Bus
Dick Bus is president of ATAS International Inc., a family-owned manufacturer
of architectural and residential metal roofing and siding. ATAS manufactures
profiles in aluminum, steel, copper and zinc for the residential and architectural
building envelope markets. Panels are manufactured with high- performance
coatings. Bus has more than 30 years of experience in the metal roofing
and siding industry.
Bus led a team to explore the potential for market growth in the residential roofing market. The team's efforts resulted in a comprehensive business case that became the foundation for the Metal Roofing Alliance (MRA), a coalition of customers, suppliers and producers committed to growing this market. The MRA is driving demand for steel roofing by educating consumers on its benefits and by connecting them with a network of reputable contractors that can install these roofs on their homes. Steel shipments in this market have grown by 450,000 tons per year since the program was launched in 1999. Bus is president emeritus of the Metal Roofing Alliance.
"Dick's untiring work in developing the business case for residential roofing that resulted in the creation of the Metal Roofing Alliance has been responsible for significant steel growth in residential roofing, especially in the re-roofing market," said Delbert F. Boring, vice president of construction market development for AISI. "His commitment to growing the residential roofing market is unparalleled and appreciated by all of us." For more information, contact Debbie Bennett.
One of steel's most legendary design achievements, The Gateway Arch, will be featured in the U.S. Postal Service stamp series, "Wonders of America: Land of Superlatives," beginning May 27. The steel arch is located in St. Louis, Mo. and is the tallest man-made monument in America, standing at 630-feet tall (63 stories).
The arch is a result of a nationwide competition in 1947 to display a monument that captured the spirit of western pioneers. Architect Eero Saarinen's proposal of the 630-foot stainless steel arch won the contest and his design later became the now world renowned Gateway Arch. It took two years and less than $15 million to construct the steel Arch. Completed on October 18, 1965, the strong steel structure lays 60 feet into the ground, and is built to withstand earthquakes and high winds, its strength and resilience mirroring the American spiriti.
AISI partnered with
the late Charles Guggenheim, a four-time Oscar winning documentary director,
in the award-winning film, "Monument to the Dream," produced
by Guggenheim Productions. The film documents the construction of the
steel arch and is viewed by the millions of visitors to the Gateway Arch
each year. The monument's symbol of strength is iconic for the steel industry,
its steelworkers and America. For more information, contact Katie
Gallagher.
i. Facts regarding the history and construction of The Gateway Arch are from the National Park Service.
Energy, safety and
environmental needs have forged partnerships between steel industry and
federal, state and local government. Exploring and developing new automotive
technologies for safety, affordability, fuel efficiency and the environment
is priority one.
The 2006 Society of Automotive Engineers (SAE) Government/Industry Meeting
brought together automotive, supplier and governmental groups to present
the latest findings and technological advancements.
AISI, along with the Auto/Steel Partnership (A/SP), were active participants
in explaining how steel answers these challenges.
Jody Shaw, United States Steel Corporation, gave a technical presentation
on behalf of AISI titled "Advanced High Strength Steel for Affordable
Automotive Mass Reduction and Improved Safety" during the May 9 meeting.
The attendee response drew positive feedback. It provided an excellent
lead into the SAE Ride-n-Drive event where the A/SP Lightweight Front
End Structure and parts back wall was prominently displayed in plain view
of the 40 new technology vehicles, most of which were made of steel.
Supporting the DOE's commitment to working on the automotive/vehicle initiatives,
the A/SP exhibit offered attendees the opportunity to learn more about
the Partnership and the numerous projects and project results achieved.
Literature available on the Lightweight Front End Structure report,
Lightweight Closure Projects and Light Truck Frame Joint Stiffness
Study, to name a few, drew significant interest.
AISI sponsored the SAE media center again this year, building greater
visibility for AISI and our key messages.
Measurable success was achieved by the proactive participation of AISI
and A/SP. The 2007 SAE Government/Industry Meeting will enable AISI and
A/SP to continue to bring our messages to this audience of customers and
regulators. For more information, contact Deanna
Lorincz.
AISI and the Association
for Iron & Steel Technology Foundation (AIST Foundation) are now accepting
applications from students of engineering interested in a career in the
steel industry. The Steel Engineering Education Link (STEEL) Initiative's
goals are to encourage more students to choose a career in the steel industry
and to increase the number of professors knowledgeable about steel in
North American universities.
"These new scholarships encompassing a number of engineering disciplines
will aid deserving students in broadening their knowledge of steel industry,"
Andrew G. Sharkey, III, AISI president and CEO said. "At least 10
more top-caliber students will win STEEL Scholarships in 2006."
Similar to AISI and
AIST Foundation's FeMET Initiative, each scholarship includes $5,000 for
the scholar's junior year, a paid summer internship with a North American
steel company between their junior and senior years and $5,000 toward
their senior year tuition.
The combination of a scholarship and summer internship is intended to
provide incentive for students to become involved in the steel industry.
As a result, students entering the program are ensured a two-year commitment,
provided a satisfactory performance by the student both academically and
in their internship.
"With the introduction of STEEL Initiative, engineering students across all disciplines will be exposed to the challenging career opportunities that exist in today's steel industry," said Ron Ashburn, Executive Director of AIST. "The program will complement our FeMET Initiative, which focuses solely on ferrous metallurgy and materials science majors."
Instructions for applying are found on the AISI and AIST Foundation websites, www.steel.org and www.aist.org, respectively. The application deadline is June 9, 2006.
Ketchum Public Relations has been recognized with five Public Relations Society of America-Pittsburgh Renaissance Awards for outstanding work on the Canned Food Alliance (CFA) Consumer Awareness Campaign. The awards were presented in the following categories:
Best Capabilities Brochure: For the CFA's signature brochure, "Canned Food: It's Nutritious, Delicious, Expeditious". This brochure is distributed to key influencers in the dietetic and culinary fields and to government officials.
Special Events: For the CFA's "A Luncheon of Global Flavors with Tyler Florence". TV celebrity Tyler Florence discussed the positive attributes of canned food with more than 20 long-lead consumer magazine editors at this event.
External Publications: For the CFA's quarterly newsletter, "Today's Table", which is distributed to key influencers.
New Media Tactic: For the "Tyler Florence Global Flavors Tour Weblog". This unique weblog allowed Tyler to communicate directly with consumers on how to use canned food in globally themed menus.
Best of Show: The "Tyler Florence Global Flavors Tour Weblog" also won this award. This entry will be submitted for the Public Relations Society of America's national Bronze Anvil Awards in June 2006.
The Canned Food Alliance is a partnership of steel producers, can manufacturers, food processors and affiliate members who are committed to educating consumers, government officials, dietitians and culinary professionals about the nutritional and convenience benefits of canned food. The Canned Food Alliance was founded by AISI's Steel Packaging Council.
Steel Packaging Council Director Rich Tavoletti said, "This outstanding recognition of the Canned Food Alliance's consumer awareness program achievements provides added credibility for our work in educating consumers and nutrition influencers on the benefits of preparing recipes with canned food. We commend our colleagues at Ketchum Public Relations for their dedication, creativity and commitment to the success of the program."
Two AISI Codes and Standards staff were recently recognized by their peers for significant contributions to the industry.
Jonathan Humble, AIA, regional director of construction codes and standards, was appointed chairman of the International Building Code-General Code Development Committee. This committee is part of the International Code Council (ICC), a membership association dedicated to building safety and fire prevention that develops the codes used to construct residential and commercial buildings. The International Codes provide minimum safeguards for people at home, school and in the workplace. Most U.S. cities, counties and states that adopt codes choose the International Codes developed by the International Code Council.
Bonnie Manley, P.E., recently hired by AISI as regional director, construction codes and standards, received a special recognition award on May 18th at the SEI (Structural Engineering Institute) Plenary and Business Meeting held in conjunction with SEI's Structures Congress in St. Louis, Missouri. Bonnie was selected by the American Society of Civil Engineers (ASCE) Codes and Standards Committee for her outstanding service to ASCE's standards program over the years. SEI is a community of more than 20,000 structural engineers within ASCE that serves the unique needs of the structural engineering community more effectively while serving as its voice on broader issues that shape the entire civil engineering community.
Delbert F. Boring, vice president of construction market, commented: "AISI's codes and standards work is a core function of our construction market program. Our team is recognized internationally for its expertise and contributions. While it is unusual for the ICC to appoint someone from a particular industry as chairman of a committee, it's a testament to Jonathan's achievements that he was chosen for this leadership position. Bonnie has been a solid contributor to our industry over the years, and we're very pleased that she has been selected for this award by ASCE."
The Sustainable Buildings Industry Council (SBIC) has elected Gregory L. Crawford to chair its 2006-2007 Executive Committee. The SBIC is a construction industry leader in advancing the design, affordability, energy performance and environmental soundness of America's buildings. Greg is vice president of operations for the Steel Recycling Institute and executive director of the Cool Metal Roofing Coalition.
His first order of business was to lead a strategic planning session that provided a new trajectory for the Council, resulting in a charge to move Beyond Green in the Executive Committee's efforts to shape the future purpose of the organization.
"Greg's selection as chairman of the SBIC demonstrates the confidence that the sustainable buildings community has in the steel industry's commitment to actively support environmental solutions for building construction," said Del Boring, AISI's vice president of construction market. "With increased emphasis on the importance of 'green building' in recent years, design professionals and contractors are increasingly recognizing the environmental benefits of steel products, which have enviable recycled content and are 100 percent recyclable at end of life, thus amortizing their embodied energy over future generations of new steel while also reducing construction waste to conserve landfill space."
The SBIC was recently named Green Advocate of the Year in the Group category at the 2006 National Green Building Awards Gala. The awards were presented during the National Association of Home Builders' (NAHB) Annual National Green Building Conference in Albuquerque, N.M. The SBIC was recognized for driving significant changes in energy- and resource-efficient new home construction through its outreach, advocacy, and educational initiatives.
In 2005 the Steel
Recycling Institute (SRI), along with a representative of the Rubber Manufacturers
Association, met with The Timken Company's environmental and operating
personnel to update them on the use of scrap tires as a raw material in
electric arc furnaces. The tires displace coal in the electric furnace
operations. Not only are tires a source of recycled steel, containing
approximately 2.7 pounds of steel per passenger car tire while trucks
can contain 34 pounds of steel per tire, but they are also a source of
energy, providing 14,000 to 15,000 Btu's per pound.
As a result of this information, as well as numerous tests over the course
of the last few months, the Faircrest Plant has recently moved forward
to making tires a permanent addition to its melts. In doing so, Timken
joins other steel companies helping to solve America's solid waste issues.
For more information on this issue, contact Bill
Heenan.
Life Cycles Indicator
Project Begins
AISI Manufacturing and Technology (M&T) recently announced that the
Life Cycles Indicators (LCI) project has formally begun. Key to the project's
start was the delivery of a "web-based data-inputting tool,"
which is now in place. The LCI project is a scientifically rigorous process
for gathering environmental data on 21 steel projects, including cold
rolled coil, hot dipped galvanized steel, coated products, plate, and
structurals. This information is needed by an ever-increasing number of
our customers, including Ford Motor Company and Proctor & Gamble,
who need it to create an "environmental footprint" for their
own products. Since this is an international effort, North American steelmakers
will be able to document their superior environmental performance relative
to the rest of the world. Nonparticipating companies that would like to
know more about this project should contact Bill
Obenchain.
Operating Report
Systems Easier to Maintain Online
M&T's web-based operating report systems is undergoing a pad-up rebuild.
The new system will provide a single point log-in at www.steel.org, better
facilitate data entry and automatically generate operating and the benchmarking
reports. Services will be expanded to duplicate those offered the ironmakers.
At present no changes to data we are collecting is anticipated. However,
the new system will make it easy to add, delete, or modify parameters
in the future. A beta site for the Hot Strip Mill Operating Report is
currently being tested. Send your thoughts on how the new system should
look to Bill Obenchain.
The Steel Framing Alliance (SFA), an affiliate of AISI, recently announced the appointment of Don Allen to the International Code Council Evaluation Service (ICC-ES) Industry Advisory Committee (ESAC).
"The ICC-ES process is very important to the acceptance of new products in the marketplace," said Allen. "With the incredible amount of innovation going on in construction, especially in steel framing, it is essential that the ICC ES and the steel framing industry have an excellent working relationship and fully understand one another. I will do my best to maintain and strengthen that relationship."
Allen is director of engineering for SFA and technical director for the Steel Stud Manufacturers Association. He is one of 20 selected by the ICC-ES Board of Directors to serve on the committee, which is comprised of key figures from a broad range of companies and industries. The ESAC is charged with advising the ICC-ES Board of Directors on matters affecting working relationships and cooperative efforts between report holders and users. It will also recommend ways ICC-ES can improve communications and customer service.
Members were chosen for the ICC-ES Industry Advisory Committee based on past activity with ICC-ES operations and staff, involvement with industry activities, and the types of products or services in which candidates function. Members will serve for a one-year term, and new representatives for the ESAC will be selected in 2007.
The group will hold its first meeting Tuesday, Sept. 19, 2006, in Tampa, Fla., coinciding with the International Code Council's Annual Meeting. The public is invited to attend. For more information, contact Debbie Bennett.
Mittal Steel USA is joined by representatives of AISI's Gulf Coast Steel Initiative for Opening Ceremonies at Skellie Field in Long Beach, Mississippi
Mittal Steel USA helped re-open hurricane-damaged Skellie field, taking part, along with representatives from AISI's Gulf Coast Steel Initiative, in Long Beach's Babe Ruth league season opener on Earth Day, April 22. Mittal Steel USA provided seed money toward the purchase of lighting fixtures and steel cross bar supports, and the company also arranged for and donated labor costs for the installation. Staff was there to provide event support and souvenirs for local residents and league participants, including baseballs and hats.
Representatives from AISI's Gulf Coast Steel Initiative handed out information on the benefits of steel framing and roofing and handed out ROSCOE lunchboxes and snacks to the little leaguers. ROSCOE represents the importance of steel recycling. Long Beach Mayor Billy Skellie, along with local residents who took part in the event, expressed appreciation to the North American steel industry for the support extended to the community. For more information, contact Elizabeth Vago.