Three-fourths of
all American steel
is recycled, part
of the industry’s
clear environmental commitment.
David C. Jeanes, President of AISI Business Unit, Set to Retire
David Jeanes will retire as president of Steel Market Development Institute (SMDI) on March 1. The SMDI, which was created as a business unit of AISI in 2008, had long served the steel industry in the form of AISI’s steel market development programs. Jeanes led the market development efforts over the past two decades that resulted in AISI’s recognition for having a dynamic and innovative model for making steel the material of choice. SMDI’s aggressive approach to pro-competitive collaboration between steel producers and customers has long been providing value to its steel company members in the form of steel solutions in the marketplace.
Jeanes and his market development team actively advanced the use of steel through market-driven strategies, focusing on the automotive, construction and container markets, as well as on new-growth opportunities in non-traditional steel markets. The SMDI scope also encompasses value-added long products and steel recycling. Jeanes spearheaded the development and implementation of the Market Development Strategic Plan, which guided SMDI’s aggressive programs to establish steel as a cost-effective provider of steel solutions to its customers. Results from the SMDI/customer partnership have resulted in achievements such as the UltraLight Steel Auto Body, a steel-intensive vehicle body-in-white that is durable yet lightweight and improves fuel efficiency. His professional career has concentrated on management, engineering, marketing research and construction.
He was instrumental in the establishment of work plans leading to the formation of the Steel Framing Alliance, the Metal Roofing Alliance, the National Steel Bridge Alliance, the Auto/Steel Partnership, the Canned Food Alliance and the Steel Recycling Institute. He has served on the boards of directors for the Steel Construction Roundtable, National Steel Bridge Alliance, American Society for Testing and Materials, and the Steel Recycling Institute.
Jeanes, a licensed Professional Engineer, received his education at the University of Massachusetts-Amherst in civil engineering, the Wentworth Institute of Technology in architectural engineering, and the Virginia Polytechnic Institute and State University in engineering administration. He is a member of the American Society of Civil Engineers, National Society of Professional Engineers, Society of American Military Engineers, and the Tau Beta Pi National Engineering Society. He is a decorated Vietnam veteran.
The Steel Market Development Institute (SMDI) is a business unit of AISI that grows and maintains the use of steel through strategies that promote cost-effective solutions in the automotive, construction, and container markets, as well as for new-growth opportunities in non-traditional steel markets. SMDI is comprised of eight member companies, including integrated and electric furnace steelmakers: AK Steel Corporation, ArcelorMittal Dofasco, ArcelorMittal USA, Nucor Corporation, Severstal North America Inc., SSAB Americas, United States Steel Corporation, and USS-POSCO Industries.
