A recent study highlighted in BrandWeek.com and performed by the Hartman Group found that after interviewing 1600 people, 75% of this audience ranked recyclability of a package via curbside bin or drop off was either very important or important. The study also found that in spite of “greenwashing” concerns, four out of five consumers (82%) trust the brands’ green claims. The study concluded that packaging, especially in the food and beverage arena, is a great way for companies to communicate their sustainability message. The number one thing people will respond to is how a package is disposed of, and the 3 R’s (reduce, reuse, recycle) are understood by the vast majority of consumers to be part of the solution rather than the problem.