SMDI President Featured Panelist at Steel Success Strategies XXX

NEW YORK, June 9, 2015 – The Steel Market Development Institute’s (SMDI) President, Lawrence Kavanagh, was a featured panelist at the American Metal Market’s Steel Success Strategies XXX, which took place June 8-10 in New York City. SMDI is a business unit of the American Iron and Steel Institute (AISI).

Kavanagh’s panel was titled, “Autobody Warfare: Aluminum Attack” and addressed materials competition in the automotive industry, the impact of smaller, more fuel-efficient engines, and related issues concerning design of future vehicles.

During his presentation, Kavanagh noted that truck and SUV body structures are remaining steel as a result of the extensive, high-value lightweighting possible with today’s advanced high strength steels.

“There’s more collaboration between the steel industry and automakers than ever before and no shortage of innovative designs helping automakers meet their future fuel economy targets without increased use of alternative materials,” said Kavanagh.  “While alternative materials research higher strength and higher formability, steel has these products in the marketplace now which increases the value of our material in all vehicle applications – such as body-in-white, closures, bumpers and suspension systems.” 

According to the conference host, American Metal Market, Steel Success Strategies is the premier event in the steel industry calendar. Top-level executives provide their insight and forecast for how the steel industry will fare in the coming years. In addition to addressing materials competition in the automotive industry, the conference focused on the future of the North American steel industry, how the global steel industry is faring, the implications of the Chinese economic slowdown on the U.S. Steel industry and raw materials. 

For a copy of Kavanagh's PowerPoint presentation, click here.
 
AISI serves as the voice of the North American steel industry in the public policy arena and advances the case for steel in the marketplace as the preferred material of choice. AISI also plays a lead role in the development and application of new steels and steelmaking technology. AISI is comprised of 19 member companies, including integrated and electric furnace steelmakers, and approximately 125 associate members who are suppliers to or customers of the steel industry. 

SMDI increases and defends the use of steel by developing innovative materials, applications and value-added solutions for customers in the automotive, construction and packaging markets. SMDI investors include: AK Steel Corporation, ArcelorMittal Dofasco, ArcelorMittal USA, Nucor Corporation and United States Steel Corporation. For more information on SMDI, visit www.smdisteel.org or follow @DriveUsingSteel on Twitter.

CONTACTS:
Deanna Lorincz
Senior Director, Communications
Steel Market Development Institute
Tel: 248.945.4763 / 586.634.1766

Jennifer Greenfelder
Director, Automotive Communciations
Steel Market Development Institute
Tel: 248.945.4767 / 586.823.7145