Foodservice Marketing Program

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Chefs, foodservice operators, dietitians
and consumers are all learning more about the benefits of using canned
food. Whether it’s package integrity and the safety
that steel cans provide against outside contaminants, canned
foods’ convenient nutrition, the economic advantages of purchasing
canned food, or the consistent, year-round availability that canned
foods provide, foodservice professionals and consumers are becoming more
aware of the positive attributes of canned food.
The American Iron and Steel Institute’s Steel Packaging Council
is working with foodservice professionals to encourage additional use of
canned food. With the new USDA Dietary Guidelines suggesting
that a diet rich in fruits and vegetables is important for a healthy
lifestyle, canned fruits and vegetables should be part of the solution
to help restaurants and other foodservice operations provide customers
with nutritious, flavorful meals that are easy to prepare.
Research from the University of Massachusetts and the University of Illinois found that when
prepared in a recipe, dishes made with canned ingredients provide
comparable nutritional value and flavor appeal to those dishes made with
fresh or frozen ingredients.
Canned foods including fruits, vegetables, soups, broths, chili,
meat, seafood, juices and other canned products provide foodservice
operators with easy-to-use ingredients that add both flavor and a
nutritional appeal to the menu.
In addition to being consistent, canned foods' long shelf life, ease
of storage and steel can recyclability help make the steel can the
package of choice for foodservice operators.
For more information, contact Rich Tavoletti.
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