Story Ideas
MARKET DEVELOPMENT: PUTTING IDEAS INTO PRACTICE.
How does an industry undergo a fundamental shift from falling behind
its competitors to becoming the material of choice for customers and
consumers? The North American steel industry faced this problem head-on,
and through its investment in Market Development and new technologies,
has grown steel demand in the automotive, construction and container
markets and for value-added bar and rod products.
Many of the steels being used in cars, bridges and cans today
didn’t even exist a decade ago. Today, steel has raised the bar
for its competitors and remains committed to helping customers overcome
their challenges in the marketplace.
The New Steel: Feel the Strength
A decade ago, high-strength steels and advanced high-strength steels
(AHSS) didn’t even exist. Today, these steels are the
fastest-growing materials in the automotive marketplace. And
they’re making the cars you drive—like the Ford Five Hundred
and F-150 truck, 2005 Jeep Cherokee, and 2005 Chevy Equinox—safer
while saving manufacturing costs.
(Deanna
Lorincz)
Of America’s 591,000 bridges, there are 163,000 deemed
structurally deficient or functionally obsolete by the Federal Highway
Administration. High-Performance Steel, a new, cost-effective and
durable plate for bridge girders, is providing a viable steel solution
for transportation departments in 42 states.
(Debbie
Bennett)
Over 600 of the United States’ 3,100 utility companies have
discovered that steel utility distribution poles meet their demand for
strong, dependable products. Got bad weather? Steel keeps the lights
on.
(Debbie
Bennett)
Canned foods meet the nutrition requirements of the new U.S. Dietary
Guidelines. In fact, some canned foods—such as blueberries and
tomatoes—provide even more nutrients than their fresh and frozen
counterparts, according to research conducted by the University of
Illinois and the University of Massachusetts and the University of
Oregon.
(Rich
Tavoletti)
|
