Web Award
SteelWorks wins the 2009 WebAward for
Associations Standard of Excellence
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Associations Standard of Excellence
presented by
Web Marketing
Association 2009
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The American Iron and Steel Institute
(AISI), the major trade association that speaks on behalf of the North
American steel industry, received a Standard of Excellence WebAward in
the annual Web Marketing Association competition in the
‘Associations’ category for its Web site,
Steelworks.
The WebAward is an international Web site award program now in its
12th year. It is the premier annual Web site award competition
that names the best Web sites in 96 industries while setting the
standard of excellence for all Web site development. The awards
are determined based on seven different criteria, including: design,
innovation, content, technology, interactivity, copywriting, ease of
use, and overall score. The judges are from around the world and are
distinguished experts in their fields, including members of the media,
advertising executives, site designers, content providers, and
webmasters.
One judge commented about the SteelWorks Web
site: "Very clean easy to navigate site. Provides lots of
information about steel for the target audience of member companies as
well as policy makers and the public. The video library is great - it
adds utube videos as a resource which I haven't seen in the other sites
I've looked at. I feel this is a great use of technology."
In the Association category, www.steel.org, averaged over the
industry averages in design, innovation, content, copywriting, and ease
of use.
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